ABSTRACT
This chapter presents a conversation between four doctoral students that centers on the question, “What is the future of corporate social responsibility (CSR) communication research?” In their conversation, the scholars draw from public relations, business management, and organizational communication frameworks and make connections between the future of CSR communication in both theory and practice. Special attention is paid to challenges deriving from the conceptual development of CSR, corporate investment in social issues, employee relations, and the gap between theory and practice. The discussion encounters these challenges and future avenues for CSR communication research from a different theoretical angle, distinguishing between strategic and constitutive perspectives. This conversation serves as a snapshot of current scholarly perspectives of the epistemological future of CSR communication.
