ABSTRACT
This chapter explores the relationship between organizational communication and corporate social responsibility (CSR), with a specific focus on a critical perspective that seeks to establish CSR for the public good. It argues that scholars should view CSR from a broader critical orientation to produce duty-oriented, responsibility-driven, and ethical organizational practices that serve the public interest. Based on the interrelated goals of understanding, critique, and action, a critical approach enables scholars to first deconstruct a phenomenon such as CSR and, in turn, to reconstruct it in a new form with, hopefully, more ethical intent, more just processes, and more responsible outcomes.
