ABSTRACT
The survival of industries depends on means of the data that are fragmented, capacious and multifaceted. The pooling of that information is essential for understanding products and services in the market and developing appropriate marketing. An active Business Intelligence (BI) system not only decreases the time used for taking appropriate market decisions but also supports to increase the excellence in strategic and operative planning. Big Data analytic BI and data mining assist speedy extraction, conversion, recording, exploring, examining, and distribution of enormous data on a real-time basis. With the integration of technology, tools, and designs, companies and professionals across the globe are looking for BI opportunities. BI in the positioning of products and services, as well as its branding, is a less explored area. Brand positioning is immensely crucial in the development of the brand image. This chapter explores the concepts, objectives, latest technologies, applications and trends, features, processes, models, theories, databases, and vendors to deliver infrastructure, critical success factors, scope strategies, and implications through BI, Artificial Intelligence, Competitive Intelligence, Data Warehousing, Data Mining, Cloud Computing, Data Exploration and Visualization for BI and brand positioning. The chapter also incorporates short case studies to explore branding issues, analyse and strategize BI solutions for the effective position of brands in the market.
