ABSTRACT
Bias and prejudice tend to be ingroup phenomena, whereby individuals look favourably on people like themselves and unfavourably on those who are perceived to be different. Biases and prejudices are negative, leading to discrimination against outgroup members. Even in mild forms the prejudgements about others can result in rigidities with hospitality jobs and those deemed suitable to do them. Frontline roles are staff by individuals who both reflect well on the business brand and must look the part as defined with the parameters set through bias and prejudice. Actions taken by legislators have been to promote equal payment for work of equal value, ban discrimination on the basis of sex, race, and religious faith, etc., and promote positive steps to assist potential victims of discrimination to overcome the barriers presented to them. Legislation to make discrimination illegal and to promote equality can only go so far. The chapter concludes that whilst some positive steps can be made within the current economic and political environment, discrimination will only be eliminated when the system that celebrates competition is replaced by one that is based on cooperation and a sense of the collective good.
