ABSTRACT
The present chapter offers some insights as to the role of iconotropic processes in dynamics whereby images were adapted to new contexts and invested with new meanings in the Medieval Mediterranean. After discussing the use of the “iconotropy” notion in Medieval art history, it investigates the role played by the performative dimension of images, their viewing contexts and materiality in altering their original meaning. Furthermore, it focuses on the different, intentional or unintentional forms of visual misinterpretation and their “iconopoietic” power, or capacity to create new images. Finally, it raises questions as to whether iconotropic processes may contribute to stylistic change.
