ABSTRACT
Chapter quotes
Problems cannot be solved at the same level of awareness that created them.
Albert Einstein
Chapter objective
To introduce pedagogical tools and approaches to engage in deep learning through social and sustainability marketing case studies.
Chapter overview
The chapter introduces the reader to several deep learning approaches of case method. To elevate readers to a level of awareness higher than the level at which the problems they encounter are created, a novel pedagogical approach called FIDSAI (Familiarise, Immerse, Dissect, Sense-making, Appraise, Internalise) is introduced. It is intended that social and sustainability marketing educators and learners would generate superior learning outcomes, resulting in a significant positive change in their actions and decisions. An overview of the case studies included in this book is also provided.
