ABSTRACT

Community engagement has a positive impact on internal brand awareness and also enables employees to satisfy community needs and interests, which has been reported to help reinforce the credibility of organizational social responsibility efforts and improve brand equity. Semsites clearly see the value in the community engagement program; 90% reported it was a strong differentiator between Secure and its competitors. Volunteering has built deep social awareness and knowledge, facilitated good corporate citizenship behavior, embedded sustainability and strong HR practices within the business and fostered a deep community connect. Community engagement at secure creates pathways for reaching to socially responsible consumers by building a deep community connect, fulfilling the needs and interests of community and improving stakeholder perception of secure's corporate social responsibility efforts. Community engagement through employee volunteering encapsulates an inside-out and outside-in approach to social and sustainable marketing. It enables organizations to build a strong internal brand and also serves the needs of socially responsible consumers.