ABSTRACT
Awareness of the risk of infections and their consequences is still relatively low among young adults, although sexually transmitted infections (STIs) have long been a major public health issue. The risks of transmitting STIs may be increased in specific groups and nightlife settings, such as clubs, bars, electronic dance music events, and chemsex parties. This chapter will show the potential of social marketing campaigns in preventing STIs within specific groups and in the nightlife. The challenge presented to prevention organizations and professionals is how to encourage less risky behaviors in target groups in appropriate ways through different communication channels. In planning new programs and approaches, it is crucial to examine the present attitudes of target groups toward STIs, their assessment of the risks of transmission, and their attitudes toward the use of protection and sex under the influence of drugs and alcohol. Based on research on risky sexual behaviors, we can plan responses and lay the foundations for preventive action.
