ABSTRACT
This chapter offers a critical reflection on the state of the media environment in a broad, regional information complex. The purpose of the chapter is to explore methods to deal with Russian disinformation in Lithuania, Latvia, and Estonia. First, the variety of counterstrategies is examined. Second, the author pays attention to the Baltic states to explain the particularities of each state through the lens of security studies and political culture. Here legal aspects and regulations for the media sector are examined. Then, the author turns to the conclusion that while Lithuania, Latvia, and Estonia have developed a few offensive procedures to fight propaganda in the media at both national and international levels, they do not abandon democratic principles and rules, such as freedom of speech, pluralism, and privacy. This study offers evidence, however, that an independent media environment is perceived as part of the security issue and states seek to create the most favourable conditions for its development. In fact, the chapter finds that the problem must be considered in relation to state security, political culture, norms and values.
