ABSTRACT
In this chapter, we provide an overview of masculinity in relation to technology, entrepreneurship and organizations connected to technology entrepreneurship. In doing so, we address how masculinity as an underlying gendered configuration of technology entrepreneurship, and particularly Big Tech, has been and can be conceptualized in masculinity studies, and how this kind of masculinity has taken centre stage as a dominant form of masculinity in global business masculinities, social media representations and films. We combine the elements of entrepreneurial and technology masculinities in order to address their importance for organizational forms and ideals. We also incorporate intersectional perspectives as far as they are applicable to the literature we review. We hint at the larger socio-cultural implications of the technoentrepreneurial masculinities that we outline. We want to emphasize, in particular, that the figuration of a hegemonic geek masculinity that we propose here needs to be contextualized within a wider frame of other gendered and racial inequalities in the tech industry.
