ABSTRACT

The following chapter examines the role of internal communication in cultivating trust between leaders and employees and how a culture rooted in trust can impact employee engagement. According to the government contractor employees featured in this study, the best internal communication to build trust includes dialogic or some other form of informal exchanges, whether it is in person or over the phone. Participants also suggested that the company's intranet and email were ineffective modes of communication to build trust since the content was not tailored to a specific audience. Furthermore, this case demonstrates how dialogic communication that is genuine and involves active listening helps build trust, which leads to more employee engagement.