ABSTRACT

Taking the online symbol # (“hashtag”) as my guide, I conceptualize mania as a psychic space where collective and individual registers of meaning collide at warp speed with the effect of highlighting the uneasy but recursive intertwining of individual and collective object relations. I coin the term ultrapsychic to describe the transpersonal flow of objects between the individual and the collective as brokered by human and nonhuman meaning-makers in an ultra-broadband society. Ultra-subjectivity highlights the affects, definitional problems and crossed temporalities that are in play when individuals negotiate in the collective to locate themselves among others in an intersectional matrix. By reviewing the philosophy that gave rise to the hashtag as well as its transformation into a taxonomic symbol, I return to mania’s uncanny collectivist quality and explore what happens when people who perceive themselves at-risk use a #cyberobject to risk self-disclosure in the collective.