ABSTRACT
The chapter explores the notion of creative practice within design teams and, by extension, within organizational settings, proposing that the conception of creativity at work in Western culture may be as problematic as the expectation of satisfying desire. It considers ways in which creativity is first reified and then exalted as extraordinary, paying particular attention to the construction of creativity in language, examining the connections between notions of inspiration, risk, excitement, art, and madness. The chapter considers relevant concepts, providing examples from different contexts, and then reflects on the implications of the phenomenon on our working practices.
