ABSTRACT
Creating inclusiveness and user-friendly spaces is a challenge to any new sporting venue. This article explores the attempts by various ‘stakeholders’ involved in the production of the Avantidrome, New Zealand's ‘Home of Cycling’ to align the rhetorics with the realities for creating a new velodrome across its first 20 months of operation. More specifically, there exists a tension in the ‘selling’ of a sport-for-all model with the public construction of a high-performance, elite-use facility. In neoliberal times, such contradictions seemingly proliferate when public spending blends and blurs with corporate sponsorship and a results-driven framework for funding elite sport while being aligned with visions of community. Combining user interviews and sustained on-site ethnographic observations with Foucault's theories of power, we seek to understand how these multiple entities produced relational forms of power that resulted in efforts to accommodate both community-based and high performance models within the same cycling space.
