ABSTRACT

Since the earliest days of the internet, hatred of women has found a home online. Still, it has taken decades for male-dominated technology companies to recognise the severity of networked misogyny – and even today, this recognition is limited. In this chapter, we explore how misogyny is networked on TikTok. Using TikTok as a case study, we argue that we are experiencing a historical conjuncture in which networked misogyny has become newly diffused and disguised. A resurgence of misogyny across public life, the commodification of feminism, compulsory self-representation on platforms and the rise of image-based social networking have all combined with the isolation and anxiety wrought by the Covid-19 pandemic to create the historical conditions for a constantly networked misogyny that evades detection.