ABSTRACT
This chapter is dedicated to contextualising #PrimeiroAssédio (#FirstHarassment) within the recent developments of feminist activism in Brazil, showing the varied repercussions at the national level as well as in the lives of participants. Rather than depoliticised “slacktivism,” hashtag feminism is interpreted as a form of digital consciousness-raising, an opportunity for participants to share stories previously deemed “unspeakable,” feeling authorised to share and receiving support from others. For research participants, the hashtag became a means for reviewing past experiences and examining them collectively through the identification with each other's testimonies. Hence, I argue that the hashtag challenged public and private boundaries and led to the understanding of sexual harassment not as an isolated, individual event in one's life, but as part of the structural nature of gendered violence.
