ABSTRACT
The chapter deploys Afrokology in two senses: first, it is deployed in a way that underpins a critical engagement with remnants of colonial epistemes as well as to unmask the incompleteness of dominant global (North journalism ethical frameworks. Secondly, Afrokology is invoked to demand a commitment towards journalism ethics from an African standpoint, reimagining a relevant African/global South perspective. The main objective is to build a resonant framework for ethical values and behaviour of African journalism. In the main, the chapter reviews debates about ethics of African journalism and builds on Francis Kasoma’s concept of Afriethics. The chapter turns previous approaches on their head by openly pushing for a decolonial approach to African journalism ethics. Afrokology helps centre African ethics, derived from African lived experiences, in their own right not as appendages or a mere add on to global ethics. The digital age has amplified both the volume of vendetta journalism and their impact on society, including in Africa. Journalism ethics are not working as intended. The necessary corrective builds on Kasoma’s Afriethics and proposes innovative rethinking, with Afrokology as a viable heuristic tool for more relevant journalism ethics in Africa, in the digital age.
