ABSTRACT
In this fast transforming digital world, the media industry is facing increasing economic, social and technological challenges, as well as changing media consumption habits. Social media consumers, also called the digital natives, tend to spend most of their time on social media and multimedia platforms. They are inclined to substitute traditional media with social media and other online services. This study argues that despite these significant transformations and the growing standing of online media, online users still perceive traditional media to be more credible sources of information than user-generated content on social media. Social media enables a breadth of ‘fake news’, which brings the overall perception of media into a different perspective. The phenomenon of misinformation and mistrust could be a new indicator of a crisis in the media that led to the post-truth era. Due to the profound negative impact of fake news on individuals and society, various detection solutions have been proposed. The users recognize the importance of regulation, particularly concerning public responsibility and the transparency of social media, as well as privacy issues. This chapter illustrates the challenges for society and modern democracy that arise from changing media consumption habits regarding credibility and trust issues.
