ABSTRACT

Sports diplomacy has effectively promoted international exchanges between China and other countries and regions, and made great contributions to improving China's diplomatic relations through sports communications. New forms of public diplomacy need to work with and connect with the wider general public and consequently sports diplomacy as a hybrid form of public diplomacy and the practice of soft power has become more prominent in the third decade of the twenty-first century, although it is not new. Sports and politics have often clashed over thousands of years, although leaders have increased their efforts to use the role of sports to promote national interests and international relations. New China has gradually been recognized as a legitimate government by other countries in the international community. China has always been a strong supporter of globalization and in recent years has been committed to expanding its reforms and opening up to the outside world.