ABSTRACT
‘Aoyun’ was widely known by the Chinese since 1991, when China first put forward a bid for the Olympic Games. It is evidenced that the Olympic Games is the most watched cultural event in the world, especially the opening ceremony. Taking the 2008 Beijing Olympic Games as an example, there were 4.7 billion people that watched some element of the Beijing Games from a world population of 6.5 billion with 94% of Chinese and South Koreans, and 93% of the Mexican viewing populations tuning in. The Beijing Olympics was an opportunity and a platform for China to display its historical and cultural heritage and Beijing's innovative, open, and inclusive human environment. It was a great showcase of China's beautiful natural environment, while at the same time the Beijing Olympic Games opened a window for the world to learn about Chinese history and culture.
