ABSTRACT
The Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China proposed that ‘resolutely take the resolution of the ‘issues relating to agriculture, rural areas and farmers’ as the top priority of the Party's work, accelerate the modernisation of agriculture and rural areas, take the road of socialist rural revitalisation with Chinese characteristics, and fully implement the rural revitalisation strategy’. On the basis of expounding the connotation of rural revitalisation strategy, this chapter attempts to analyse the important role of grassroots sports social organizations in advancing the rural revitalisation strategy, and proposes a path reference for grassroots sports social organizations to promote the rural revitalisation strategy. The development of the rural sports industry is not only a due meaning and an important measure for rural revitalisation, but also a brand-new channel for promoting rural economic and social development. Ecological sports are a sustainable development concept and one of the important contents of people's livelihood construction.
