ABSTRACT
The evolution of digital media in the 21st century no doubt triggered revolutions in the new media landscape in Nigeria to overcome societal challenges, including gratifying the socio-economic and political needs of the people as defined by them. Broadly conceived as an organised effort to use communication processes and the media to bring social and economic improvements in people’s lives, development support communication in the era of digital media harbours a plethora of opportunities and challenges that need to be dissected and thoroughly examined to swiftly facilitate the formulation of development communication policies for the execution of social change programmes in urban and rural areas in Nigeria. It is against this background that this chapter assesses the influence of digital media on development communication campaigns in contemporary Nigeria. It also examines diverse digital media platforms prevalent in Nigeria, the extent of their usage in information campaign execution as well as various ways such digital media platforms have contributed to social development in Nigeria.
