ABSTRACT
This chapter explores the basis for and influence of organizational culture in sport organizations. It examines what organization culture is and why organizational culture is important and explains how it can be understood and enhanced. This chapter is for readers who want to develop an understanding of organizational culture in sport and learn how to enact positive change in stagnant organizations where traditional values tend to dominate “how things are done”. This chapter outlines how to discern organizational culture and helps provide a guide for creating sport organizations with strong attachments and high performance. Various cases and examples will be used throughout the chapter to help explain the role of culture in a sport organization’s ability to achieve its goals.
