ABSTRACT
This chapter examines the key features of the sport media complex. It provides an examination of the traditional and modern media that connect consumers with the core, intangible sport product, specifically print, radio, and television in the former and social media and digital streaming in the latter. The chapter also discusses the importance of broadcast rights in the sport industry and the ways in which governments regulate the sport media relationship. It concludes with an acknowledgement of the new array of digital technology impacting the modern sport manager in the professional sport industry.
