This chapter focuses on how these key milestones were reviewed in academic literature and also focuses on the recent changes to media and culture in Putin’s Russia. Contemporary Russia’s media have to operate in a peculiar socio-political environment. The escalating repressive nature of the Russian regime has led its path to be re-labelled from a “managed democracy” to one of authoritarianism. The overview of the recurring conceptualisations of Russia’s media ecology has shown that the country’s media constitutes a unique and challenging case for specialists in media, area, communication and cultural studies. Bearing in mind the non-linear nature of post-Soviet Russian media transformations, it remains to be seen how Russia’s media structures and practices will be re-fashioned from now on. As Russia’s media forms part of global media flows, it appropriates and domesticates global media practices, narratives and genres, in part to feed them back as the projected image of nationhood.