ABSTRACT
Sustainable entrepreneurship is acknowledged to be the process of exploiting economic, social, and ecological possibilities which have been receiving increasing attention from organisations and scholars. On the other hand, digital platforms are considered as a critical means for this purpose since they have eliminated the international borders. Investing in other countries and attracting ventures from them is an imperative factor towards a developed market. Besides, all mentioned concepts have been influenced by the COVID-19 pandemic and numerous challenges have been created which should be solved. To this end, this research investigates the challenges towards sustainable social media-based international entrepreneurship during the COVID-19. Hence, by reviewing the literature, mentioned challenges are extracted and then finalised by experts’ opinions. Next, these challenges are screened by modified hesitant fuzzy Delphi. The most highlighted ones are then analysed by hesitant fuzzy decision-making trial and evaluation laboratory-based analytic network processes and the weights are determined. Subsequently, the study focuses on illustrating the effect of the severe detected obstacles on the six components of the entrepreneurship ecosystem; policy, finance, culture, supports, human capital, and markets by hesitant fuzzy cognitive maps. The results demonstrate that online internationalisation is the most critical challenge and finance is the most centric element.
