ABSTRACT
This chapter draws from film studies, reception studies, audiovisual translation and media accessibility research. It moves from an exploration of the very notion of audience in relation to the audiovisual media and it proceeds with a discussion of reception studies from a twofold, diachronic perspective: the evolution of the study of media reception and the changes in audience composition and preferences are both explored. Subsequently, the concepts, methodologies and tools used today for reception-centred audiovisual translation studies are analysed, with suggestions for further applications. A section dedicated to the future of reception studies in audiovisual translation reflects on shifting notions and practices of participation, whereby audiences, content creators and translators often come together to give life to new phenomena, activities and opportunities.
