ABSTRACT
The urgent demands of the present necessitate an interrogation – a re-exploration and a re-envisioning of the future of tourism – of what has to change (and remain constant). Despite the crippling effects of COVID-19, new forms of solidarity are emerging that challenge the prevailing competitiveness ethic. While a transactional economic revival has to remain a top priority, progress will advance, so long as tourism becomes more transformational and transcendent. Discoveries of new methodologies for achieving the Sustainable Development Goals and versions of a Green New Deal, for example, are generating interest, notably ‘mass flourishing’ introduced in ‘anti-fragile’ ways. Utilizing a ‘future-back’ paradigm that demands deep-dive assessments and articulation of purpose, the gaps between ‘what is’ and ‘what could or should be’ are bound to close. Such undertakings represent a ‘coming together’ of all stakeholders, a role that academicians are urged to embrace, especially through action research, curriculum change and creation of ‘daring classrooms’.
