ABSTRACT
This chapter presents a framework for developing a pricing strategy for digital products. Key elements are offer design, sales enablement, and pricing execution. The chapter presents several approaches to acquiring, expanding, retaining, and regaining customers of digital products. The chapter furthermore presents several pricing approaches for digital products, including one-size-fits-all-pricing, good-better-best, functional, modular, customized, and hybrid pricing approaches. The chapter concludes by presenting some software pricing metrics: access-based, architecture-based, content-based, usage-based, outcome-based, and revenue sharing are some possible examples.
