ABSTRACT
This chapter discusses the fatal flaw in international student recruitment, namely that most education agents are incentivized to prioritize their partner schools’ interests over those of the students and parents they advise. It explains how this conflict of interest can be resolved by presenting a case study of Capstone Education, a full-service educational consulting company in Vietnam that acts as an agent or consultant, depending upon the unique circumstances of each case. The chapter offers recommendations for ways in which both agents and educational institutions can adopt student-centered models such as the one highlighted or that evolve with further discussion.
