ABSTRACT
This chapter discusses the principles of health campaigns and message design for immigrant populations. We first present a case study in designing and pilot testing a culturally tailored, graphic text-messaging-based, smoking cessation intervention for first-generation Chinese and Korean male immigrant smokers. We then discuss the general approach to health communication campaigns and note important areas of adaptation for immigrant populations. Next, we examine the role of behavioral and communication theories in the development, implementation, and evaluation of health communication campaigns, with attention to culturally informed application of these theories for campaigns targeting immigrant populations. We conclude the chapter by offering recommendations for practice.
