ABSTRACT
The rise of experiential tourism in recent years is seemingly gaining momentum. Tourism providers are marketing immersive travel experiences by engaging visitors with the destination’s history, residents, and environment. Experience tourism entails immersing oneself in the essence of the destination in its truest sense. Authenticity involving emotions and values is of great importance for tourism marketing. Experiential travel rejects the idea of the traditional visitor experiences and gets back to the roots of travel. Over the last decade, nature-based tourism has become a widespread phenomenon and contributes more than US$120 billion to global GDP. The recent pandemic has additionally stimulated the demand for spending time and nature. Thus, experiential nature-based tourism could play an important role in the sustainable recovery of global tourism. This chapter discusses India’s critical experiential tourism trends through the marketing perspective and provides innovative marketing solutions for nature-based experiential tourism planning and development. Extensive and comprehensive literature has been used in this study to identify and critically reflect on vital nature-based experiences worldwide and the recent trends in the market.
