ABSTRACT
Much of the work that takes place in businesses and in schools is done in groups or teams, but those configurations may not always create the most conducive environments for creative thinking and problem-solving. Working on tasks in isolation may also limit an individual’s ability to think creatively and solve problems. There is some evidence that dyads or pairs may be the optimal group size for creative ideation, production, and problem-solving. Workflow cycles that include group collaboration followed by independent investigation, reflection, and idea generation may be more conducive to creative ideation and production.
