ABSTRACT

Creativity can be assessed from four different perspectives – creative product, process, person, and environment. Popular methods of assessing creative products in education, psychology, and business range from rater-based techniques to self-reported measures. Regarding creative process, the Remote Associates Test has been used to test individuals’ ability to build remote connections among seemingly unrelated items, and divergent thinking tests such as the Torrance Tests of Creative Thinking have been widely employed to examine individuals’ divergent thinking ability. A number of creativity instruments concerning individual characteristics of creators have been developed. Both home and work environment influence creativity. Existing measures of the creative work environment include KEYS to Creativity and Innovation and the Creative Environment Perceptions scale.