ABSTRACT

Personal creativity has a measurable impact on the individual’s success in life. Although the research evidence is yet to mature, there appears to a similar correlation between a business’s collective creativity and its commercial success. In the author’s experience, asking better questions, applying divergent thinking to problem-solving, and encouraging others to do the same are the three principal behaviors associated with the culture of highly creative organizations. Within highly creative organizations, these creative behaviors become an everyday practice of all, not an exceptional behavior reserved for certain occasions or personnel. For this reason, the teaching of creativity should be embedded within core curriculum subjects.