ABSTRACT
The new millennium has seen popular fiction, also referred to as commercial fiction, rule the literary market in India with the young and frothy romances and tales of rebellious and adventurous 20-somethings with the popular genre of the campus fiction. The social media platform has become an essential launch vehicle for the publishing industry and the commercial fiction writer as it helps foster a relationship between the author and his or her prospective readers in strategic ways. Datta’s earlier texts have female characters that were glamourised, sexy young girls that added the hint of titillation in the story, but later, the author penned strong-willed, opinionated, uninhibited, free-thinking, progressive working women who were more than just pretty girlfriends or wives. By bringing together social media and storytelling, the fictional space has become an expansive and inclusive sphere for sharing the narratives.
