ABSTRACT

This chapter studies the relation between networks of connectivity, leisure mobility, and coastal development instantiated in the newly constructed motorways and the rising rate of car ownership that informed the emerging culture of motor-touring in postwar Greece. These converge in the symbolic and physical spaces of the summer vacation campsite, where aesthetic, cultural, ideological, and social aspects construct the complex and elusive identities of the campers and their spatial imprints. Propagandizing outdoor living and the proximity to nature became a standing item on the agenda of public discourse on vacationing in postwar Greece. The resulting proliferation of novel concepts for dwelling in nature and organized life in the outdoors fueled low-cost family camping and caravanning. This chapter aspires to shed light on a niche area of study that discusses minimalist, ephemeral outdoor dwelling as a cultural and social phenomenon in the framework of Greece’s postwar coastal landscape transformation and modernization.