ABSTRACT
Departing from the tourism-related coastal developments in Turkey during the mid-1950s, this chapter deciphers the role of the Turban Kilyos holiday complex, constructed in 1955 on the Black Sea coast as the first hotel in the chain developed by the new national bank known as TurBan. Located in a former military zone, Turban Kilyos represented a political and a strategic medium within the dynamics of the Cold War. This chapter also traces the transnational modernist character of leisure aesthetics and examines its acceptance across the ideological divides of the Cold War through its reproduced images that defined the wealth and well-being of postwar Turkish society.
