ABSTRACT
Social norms and behavioral patterns pertaining to privacy have their historical and cultural roots. Therefore, culture is a crucial construct to explain the homogeneity of privacy norms within cultures as well as the diversity of privacy behaviors across cultures. Recent studies have demonstrated that social media users’ privacy perceptions and privacy management strategies vary substantially across cultures. This chapter reviews essential concepts related to intercultural privacy and their implications for privacy and social media. We review the current status of intercultural privacy research and highlight emerging themes and approaches. Finally, we discuss the limitations of current intercultural privacy studies and suggest directions for future research.
