ABSTRACT
In this interview, Andrej Zaslove discusses the measurement of populist attitudes. Measuring populist attitudes at the micro level, or in other words measuring how populist people are, is a relatively recent development in the study of populism. However, in just a few years it has emerged as one of the most dynamic fields of research and new studies continuously advance our understanding of citizens’ populist attitudes. New scales proliferate and Zaslove guides us through the latest developments, describing the most promising and relevant venues for research related to populist attitudes. In conclusion, Zaslove proposes interesting ways to study populist attitudes, and therefore the existing demand for populism, in conjunction with the supply-side, namely the populist offer in the political arena.
