ABSTRACT
Sport coaches play an increasingly key role in delivering positive outcomes through sport for individuals, groups, and societies at large. While the difficulty argument persists, guidance is available on evaluation methodology. Many other personal, social, and cultural factors and experiences outside a coach education program can both cause and prevent (un)intended program outcomes. The purpose of this chapter is to promote the important, but sometimes overlooked, issue of coach education program evaluation. Considering evaluation at the design and implementation stages of a program has the potential to benefit and empower affected stakeholders. Both case studies also made clear that evaluation work can both be conducted by internal or external evaluators and with a high level of stakeholder engagement. The evaluation of coach education programs can be empowering and lead to learning and development for people working inside an organisation. In some cases, internal evaluators are less costly and can promote the use of findings more effectively.
