ABSTRACT
In many respects the Chinese and German cultures contrast with each other as much as the colours of Yin and Yang. While cultural distance has been treated as an obstacle to successful intercultural cooperation in international and intercultural management research hitherto, this chapter aims to shed some light on the existing, but still under-researched, bright side of Sino-German cultural differences. Based on a bilingually conducted, qualitative, empirical investigation into the perceptions and attitudes of 28 senior managers and employees working in a Sino-German, bi-national context, this chapter identifies and discusses complementary aspects of culture that hold potential for cultural synergy as well as factors inhibiting or facilitating such synergy creation.
