ABSTRACT

To get authentic insights, contribute to current and future advancements, and enhance public awareness about the urban planning profession, this chapter uses the free, voice-based social media app Clubhouse to elicit opinions about the profession. Participants suggest that planning overlaps with many disciplines, and to be able to survive, it needs to create added value. Here, planning education can contribute to preparing future planners to decide which role they want to play in the built environment by developing a deeper understanding of their field, adopting a reflective and critical approach, and seeing problems and solutions in context.