ABSTRACT
GROUP PERSPECTIVE discusses the relevance of group membership and group identity to behaviour in pandemics. It illustrates the importance of inter-group relations and conflict for the crisis-related strategies. It then turns to group influence and cooperation as means to shape individual responses to pandemics. Finally, it analyses the negative consequences of the absence of group affiliation as well as group mobilization (protest), and social inequalities for individual and policy-level management of the health crisis.
