ABSTRACT
The CSR activities of a company are not detached from daily operations or commercial business strategies. They are an integral part and a basic condition for sustainable growth planning in any company. In the following case from one of Europe’s largest fitness chain systems, Fitness World, the CSR program was instrumental to drive a much needed brand re-positioning and a transformation from a fitness operator to a superior branded fitness retailer. Learn about how Fitness World prioritized CSR initiatives and how they executed the CSR program while at the same time achieving important business objectives within branding, cost management, and operational excellence.
