ABSTRACT

Africa, a continent of rich cultural diversity and untapped economic potential, stands at the crossroads of entrepreneurship and innovation. With its youthful population, emerging markets and growing middle class, Africa presents a unique landscape for entrepreneurial endeavors. From local startups addressing pressing social challenges to tech-driven enterprises with global ambitions, the entrepreneurial spirit in Africa is thriving. In this evolving ecosystem, effective stakeholder management is paramount. Entrepreneurs in Africa must navigate complex regulatory environments, engage with a diverse array of stakeholders and harness the continent’s vast opportunities.