ABSTRACT
Engaging and managing stakeholders in early-stage ventures are complex and often result in conflicts. For instance, the factors that influence the success or failure of early-stage ventures include misunderstandings between founders and key stakeholders. However, stakeholders are considered the determiners of the success of new ventures. Entrepreneurs and their teams must, therefore, employ appropriate and effective means to optimize stakeholder management. The challenge lies in effectively incorporating an efficient stakeholder management approach. This chapter discusses a framework supporting stakeholder management in early-stage ventures in the African context.
