ABSTRACT
Ideological dependency on a Western notion of progress and modernization, propagated by the American post-war capitalism, was later channeled through two interrelated pillars, technological and cultural. While the latter aimed to initiate a desire to acquire and consume goods and everydayness packaged under what Theodor Adorno and Max Horkheimer coined “culture industry.” Contrary to the European experience, the print phenomenon in developing countries also promoted images of a broader community. Many aspects of western culture were expressed and advertised by American and European newslines and movies. Considering the specter of multiple temporal layers of history, most contributing authors address the centrality of the notion of delay, each with a particular interest in the historiographic and architectonic modernization unfolding outside the western hemisphere. Considering the essentiality of the frame concept for a longue durée distinction between modern and classical architecture, non-occidental architecture could be liberating both in response to the local building culture and the globalization of the aesthetics commodity form.
