ABSTRACT

The hybridization of strategies designed for an offline environment and the most ground-breaking online ones have coexisted for half a century. The rise of social networks and their effect on mediated communication in today’s societies, as well as mobile communication, artificial intelligence, virtual reality, and transmedia strategies, have spurred on a search for experiments and innovative answers in innovation laboratories. Readers will find reflections on journalism and communication’s most recent shifts on the digital scenario, analysis of novel practices in news media outlets, and, in the end, a panoramic view of the latest updates on the ecology of digital journalism. The strategies are differentiated and one of the keys lies in the value assigned to the community through participatory strategies and thematic specialization in varying degrees of development among different organizations. The chapter also presents an overview of the key concepts discussed in this book.