ABSTRACT
The integration of digital technology into media production is at the heart of the media transformation. These changes have been reflected in the conventional media’s transformation route, where all this integration has resulted in new strategies, means, and tools for producing diversified content for multi-platforms to keep up with new trends and practices. This chapter discusses the extent to which the Aljazeera channel has integrated digital technology into TV program creation, as well as the new trends in TV program production and the strategies utilised to stay current with all the changes and transformations. The chapter focuses mainly on the trends and practices adopted by Aljazeera in attracting more audiences to television programs, increasing their interactivity, newsgathering, audience engagement, distribution of TV production on social media platforms, producing various content for multi-screens, and enhancing the integration between TV screen, Internet, and digital platforms.
